GOING, GOING, GONE!
If you know me, you know I love concerts. If you don’t know me… I love concerts! Now you know! My favorite artist is Knox, a Nashville based, indie pop-rock singer and songwriter. In October of 2025, I went to back-to-back Knox shows during his Going, Going, Gone tour. For both shows, I used my design skills to create fun activities for fans to engage with as they stood in line. This page discusses one of the projects I made, which had the goal of bringing the fan community together in a fun and creative way.
The visual identity of Knox’s Going, Going, Gone album is centered around paper airplanes. Because of this, I designed templates for people to fold into paper airplanes. The idea was for fans to fold their planes while waiting in line, and later throw them towards the stage.
I found a paper airplane folding tutorial online and created a sample plane. I knew I wanted to add a design to the wings, so I marked the top of each wing, then used markers to color in the different sections of the plane. I unfolded the paper and could see where each area was located.
Using the creases in the unfolded paper as a reference, I rebuilt the folding structure in Adobe Illustrator. This allowed me to rearrange the sections of the paper to create the exact size and proportions of my prototype.
I began to design the wings of the plane. I started with a Going, Going, Gone graphic found in one of Knox’s music videos, and manipulated it until I liked the placement of it on the plane.
I transferred the design from the plane mockup to the folding structure template, added some instructions in an area I knew wouldn’t be visible when folded, removed the lines marking the creases, and printed off a few copies.
After LOTS of folding practice… I filmed myself folding a plane, complete with a voiceover of instructions. I uploaded the video to my creative Instagram page and replaced the dummy QR code on my template with the QR code linked to my video. This way, anyone with a template could scan their paper to learn how to fold it.
This project was SO much fun to make. I love creating things to bring people together, so watching those around me unite over their shared love for an artist felt very rewarding. This project taught me a lot about the importance of creating prototypes. I found myself making several adjustments to the proportions and design after printing and having something physical to work with. I also learned a lot about calculating angles to create exact shapes in Illustrator… who knew designing paper planes required math!